Professional Experience

Product Marketing Manager | SuperAwesome (An Epic Games Company)

February 2023 - Present

• Spearheaded the development of 35+ sales and marketing collateral pieces for our advertising and gaming services, effectively communicating SuperAwesome’s value proposition to brands, publishers, creators, and developers.

• Leading global go-to-market rollouts of internal ad tech tools, external advertising and gaming products, and strategic partnerships with gaming studios, driving a 15% increase in bookings with high-spending customers.

• Crafting clear and impactful positioning for complex technical solutions in a rapidly evolving marketplace.

• Ensuring consistent and effective product messaging across internal and external communications.

Product Marketing Manager II| Twitter

May 2021 - October 2022

• Crafted go-to-market strategy for key partners, including publishers, influencers, and VITs, optimizing core positioning, target audience, and messaging.

  Produced sales enablement materials that directly contributed to a 25% growth in consumer product incorporation into partners' digital strategies.

  Implemented streamlined processes to capture valuable inbound partner feedback, informing Product and Engineering teams.

  Led cross-functional collaboration with Internal Comms, Consumer Comms, Product, Counsel, Engineering, and Brand Strategy.

Audience Development Manager| Group Nine Media

April 2020 - May 2021

• Developed and implemented effective SEO strategies for Makeup.com by L'Oreal and Skincare.com by L'Oreal, boosting organic traffic by 35%.

• Managed all CRM initiatives for Makeup.com and Skincare.com, including daily newsletters, sweepstakes coordination, and multi-brand paid social campaigns, resulting in a 45% increase in total newsletter subscriptions.

• Directed organic and paid social strategy, leading to a 30% growth in both website traffic and social engagement.

• Generated comprehensive weekly, monthly, and annual reports for Makeup.com and Skincare.com, highlighting key insights and progress toward defined KPIs.

Social Marketing Strategist | 360i

May 2019 - March 2020

• Managed end-to-end social content process for 2 Mondelez brands, OREO cookies, and RITZ crackers, as well as 360i's social channels, achieving a 50% increase in monthly content engagement.

• Maintained content calendars, created captivating social media copy across various platforms, designed engaging visuals using Photoshop and Canva, and ensured timely publication of posts.

• Collaborated on strategic tentpole activations, resulting in a 25% rise in brand visibility and social media presence.

• Utilized monthly social metric analysis to identify top-performing content, optimize strategies, and drive growth opportunities.

• Led internal and external cross-functional teams with stakeholders from Creative, Paid Social, Account, PR, Brand Management, and other departments.

• Co-produced the 360i Culture Taskforce newsletter, a daily newsletter that digests what’s happening daily on social media and pop culture and how brands can leverage trending topics, memes, and platform updates on social media.

Senior Content and Digital Strategist | Makovsky

August 2018 - May 2019

• Conducted thorough SEO audits, identifying and implementing optimizations that contributed to a 30% increase in organic search visibility.

• Executed paid ad campaigns on Facebook, Twitter, and LinkedIn, driving a 40% increase in website traffic and valuable leads for clients.

• Built a data-driven a social media and content marketing strategy to promote Makovsky's thought leadership and to improve brand awareness.

• Utilized my project management skills in the role of "Scrum Master" to plan and execute design thinking workshops for key clients.

Content Marketing Strategist | Ladder Digital

September 2017 - August 2018

• Tracked weekly, monthly, and quarterly KPIs in Google Analytics, HubSpot, Funnel.io to make data-driven decisions based on credible metrics and well-reasoned analysis on how to optimize our content, email, social media, and lead generation strategies.

• Curated, wrote, and edited 2-3 SEO-optimized blog posts per week, with key channels of distribution and business objectives in mind.

• Launched paid ad campaigns on Facebook, Twitter, LinkedIn, and Google AdWords to direct traffic to our website, attract potential leads, efficiently distribute content, and grow our email newsletter list.

• Sent weekly email campaigns using MailChimp, executed tests to improve our email open-rates, and launched Facebook lead ads to attract 200 newsletter subscribers in less than 7 weeks for $2.38 CPL.

Content and Community Manager | Dashlane

February 2016 - September 2017

• Managed six of Dashlane’s social media platforms to provide customer service to consumers and generate leads for our business product.

• Tracked weekly, monthly, and quarterly engagement KPIs to refine our social media and content marketing strategy.